Reservation Direct is a company specialising in 2nd tier online tourism distribution and technology systems that connects consumers, web sites, travel agents and tourism operators to a wide range of tourism related travel products using 'Consumer to Operator' distribution and technology solutions.

Reservation Direct is the first tourism distribution services company in New Zealand to provide a virtual call call centre called Global Help Support Centre, that uses voice over internet protocal (VOIP) technology enabling the consumer to call a live consultant for assistance in making their internet reservation from a range of international 'In Country' virtual phone numbers around the world.

Global Help Support Centre has assistance available in English and Chinese (Catonese & Mandarin).

Operating online availability reservation systems in association with Global Help Support Centre, Reservation Direct is providing to both the consumer and New Zealand's tourism industry a full service electronic information reservation service.

Through Reservation Direct Online and TDS Online electronic distribution reservation systems, provides customers with an inventory management and distribution system to efficiently market the product to the customer agency network and to the general public.